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              FPC,HISTORY OF RADIO,HISTORY OF VIVIDH BHARATI

                                                           PRASAR BHARATI

                           (BROADCASTING CORPORATION OF INDIA)


                          VIVIDH BHARATI SERVICE: ALL INDIA RADIO

                                     GORAI ROAD: BORIVLI (WEST)

                                             MUMBAI 400 091.

 

:E ¡V Mail:
vbsmumbai@gmail.com              (Tel. / Fax: 2869 26 98)2869 27 07 /  09 / 10.

 

REVISED FIX POINT CHART OF VBS  effective from SUNDAY,03/05/2009

 

5.59     A.M.                ALL DAYS                            SHORTWAVE OPENING ANNOUNCEMENT

6.00     A.M.                ALL DAYS                            NEWS IN HINDI

6.05     A.M.                ALL DAYS                            VANDANVAR/ CHINTAN

6.30     A.M.                ALL DAYS                            TERE SUR AUR MERE GEET
6.55     A.M.                ALL DAYS                            JHAROKHA

                                                                          (Programme Highlights)

7.00     A.M.                ALL DAYS    (Contd.)            BHULE BISRE GEET

7.30     A.M.                ALL DAYS                            SANGEET SARITA

7.45     A.M.                ALL DAYS                            TRIVENI

7.55     A.M.                ALL DAYS                            CHITRAPAT SANGEET

8.15     A.M.                ALL DAYS                            CHITRALOK

9.15     A.M.                ALL DAYS                            INDRADHANUSH

                                    (Repeat broadcast of progs broadcast earlier day at 7.45 p.m.)

                                     Sunday                             JIGYASA

                                     Monday                            GULDASTA                           

                                    Tuesday                            PATRAWALI

                                    Wednesday                       GULDASTA

                                    Thursday                           INSE MILIYE

                                    Friday                               RAAG ANURAAG

                                    Saturday                           GULDASTA

9.30     A.M.                   Sunday                           AA

                                    Monday to Saturday        AA

10.00   A.M.                ALL DAYS                              NEWS IN HINDI

10.05   A.M.                ALL DAYS                              SHORTWAVE CLOSE DOWN

10.05   A.M.               ALL DAYS                            PITARA (FOR DTH)

11.05   A.M.               ALL DAYS                            CHITRALOK (FOR DTH)

 

12.00   NOON               ALL DAYS                             OPENING ANNOUNCEMENT

                                                                            & SMS KE BAHANE: VBS KE  

                                                                                TARANE 

12.55   P.M.                 ALL DAYS                             JHAROKHA

                                                                            (Programme Highlights)

1.00     P.M.                ALL DAYS                             ANURANJANEE

1.30     P.M.                ALL DAYS                             MANCHAHE GEET

2.30     P.M.               Monday                               S.W.OPENING to                                  to                                      SADABHAR NAGHME
3.00     P.M.
                                 Saturday                       

                                                                         

2.30 to 3.30               Sunday                                Sadabahar        Naghme                                                                                     

                             


3.00     P.M.                Monday to                            SAKHI SAHELI

                                 Thursday                                 

                                  Friday                                 HELLO SAHELI

3.30     P.M.                Saturday                               Natya Tarang 

3.30     P.M.                Sunday                                 Natya Tarang

4.00     P.M.                ALL DAYS                              PITARA

                                    Sunday                               YOUTH EXPRESS

                                    Monday                              SEHATNAMA

                                    Tuesday                             HELLO FARMAISH

                                    Wednesday                         AAJ KE MEHMAN

                                    Thursday                            HELLO FARMAISH

                                    Friday                                PITARE MEIN PITARA

                                    Saturday                             HELLO FARMAISH

 

5.00     P.M.                ALL DAYS                            NEWS IN HINDI

5.05     P.M.                ALL DAYS                            FILMI HUNGAMA

5.30     P.M.                ALL DAYS                            SHORTWAVE CLOSE DOWN

 

5.30     P.M.                ALL DAYS                            CHHAYAGEET (FOR DTH)

6.00     P.M.                ALL DAYS                            TRIVENI (FOR DTH)

6.10     P.M.                ALL DAYS                            EK DHUN (FOR DTH)


 

6.15     P.M.                ALL DAYS                            SHORTWAVE OPENING ANNOUNCEMENT

                                                                           & SAANDHYA GEET

6.30     P.M.                ALL DAYS                            MUSIC MASALA  
7.00     P.M.                ALL DAYS                            NEWS IN HINDI     

7.05     P.M.                SUNDAY TO FRIDAY             JAIMALA

                                 SATURDAY                           SPECIAL JAIMALA

                                                                          (Presented by Film personalities)

                             

7.45     P.M.                ALL DAYS                            VARIETY PROGRAMME

Sunday                                                                 RAAG ANURAAG                          

Monday                                                                PATRAWALI

                                    Tuesday                           BAZME-QUAWWALI

                                    Wednesday                      INSE MILIYE

                                    Thursday                          RAAG ANURAAG

                                    Friday                              LOK SANGEET

Saturday                                                               PATRAWALI

8.00     P.M.                ALL DAYS                            HAWAMAHAL

8.15     P.M.                ALL DAYS                            CHITRALOK

8.42     P.M.                ALL DAYS                            NEWS IN HINDI

9.00     P.M.                ALL DAYS                            GULDASTAA

9.30     P.M.                Sunday                                UJAALE UNKI YAADON KE

                                 Monday to Saturday              EK HI FILM SE

10.00   P.M.                ALL DAYS                            CHHAYAGEET

10.30   P.M.                ALL DAYS                            AAP KI FARMAISH

11.00   P.M.                ALL DAYS                            JHAROKHA

(Programme Highlights)

11.05   P.M.                ALL DAYS                            NEWS IN HINDI

11.10   P.M.                ALL DAYS                            SHORTWAVE CLOSE DOWN

11.10   P.M. to            ALL DAYS                            MOODS AND MELODiES                                

 

01.00   A.M.                         ALL DAYS                                    ANURANJANEE

01.30   A.M.                         ALL DAYS                                      MANCHAHE GEET

02.30  A.M                           ALL DAYS                                      SADABAHAR NAGHME

03.00  A.M.                                                                              SAKHI SAHELI/HELLO SAHELI/

                                                                                              SADABAHAR NAGHME

03.30  A.M.                                                                             SAKHI SAHELI/HELLO SAHELI/

                                                                                              NATYA TARANG

04.00  A.M.                          ALL DAYS                                      PITARA

05.00  A.M.                          ALL DAYS                                      FILMI HANGAMA

05.25  A.M.                          ALL DAYS                                      INSTRUMENTAL

05.30  A.M.                          ALL DAYS                                      MUSIC MASALA

5.59     A.M.                                                         SHORT WAVE OPENING

 

 

                                                                            STATION DIRECTOR

AVAILABLE ON DTH ONLY

 



           
                      
 



 

 

Thursday, August 14, 2008

Radio broadcasting in India

¡V a service to the community

 
by - Smt. Sushma Singh, Secretary, Ministry of Information & Broadcasting

Radio broadcasting began in India in the early 1920¡¦s. The Radio Club of Bombay broadcast the first programme in 1923. This was followed by the setting up of a Broadcasting Service that began broadcasting on 23rd July 1927 on an experimental basis in Bombay and Calcutta, under an agreement between the then Government of India and a private company called the Indian Broadcasting Company Ltd. When this company went into liquidation in 1930, Indian State Broadcasting Service under the Department of ¡§Controller of Broadcasts¡¨ was constituted. The Indian State Broadcasting Service was renamed as All India Radio in June, 1936. All India Radio also came to be known as Akashvani in 1956.

When India attained Independence in 1947, AIR had a network of six stations and 18 transmitters. The coverage was 2.5 % of the area and just 11% of the population. AIR today has 231 radio stations and 373 transmitters and its coverage extends to 91.79 % by area and 99.14 % by population. Operating in a multi-cultural, multi-linguistic country like India, AIR broadcasts in 24 languages and 146 dialects, in its home service. In External Services, it covers 27 languages including 16 foreign and 11 Indian languages. AIR operates its broadcasting services on Medium Wave, Short Wave and FM. The FM Service uses a larger bandwidth to provide a programme service of high fidelity and lower noise distortion. AIR started the FM network with its channels viz. AIR FM Gold, and AIR FM Rainbow,

Objective
In its programming and other activities AIR is guided by its motto ¡§Bahujana Hitaya; Bahujana Sukhaya¡¨ i.e to promote the happiness and welfare of the masses through information, education and entertainment. To realize its objectives, AIR has evolved a three-tier system of broadcasting ¡V national, regional and local. It caters to the mass communication needs of the people through its various stations spread across the country. They provide music, spoken word, news and other programmes. Local stations meet the area specific needs of the listener.
At present All India Radio operates its services through:
„h Primary Channels
„h Commercial Broadcasting Service (Vividh Bharati)
„h FM Channels (Rainbow and Gold)
„h Local Radio Station (LRS)
„h National Channel
„h DTH
„h External Services broadcast
„h Other niche channels: Amrutha Varshini

Emergency Warning Broadcasting System (EWBS)
Broadcasting is a very effective medium for relaying life-saving information on the preventive measures to be taken and also about the rescue measures envisaged after the disaster has happened. Japan has developed a technique in which a sleeping radio set can be switched on automatically in case of emergency. All India radio has already tested the technique in MW/FM transmitters. Further work is proposed in coordination with National Disaster Management Authority.
With the passage of time operating broadcasting services on Medium Wave and Short Wave, AIR has had stepped into the larger bandwidth to provide a programme service of high fidelity and lower noise distortion and thus came the era of FM.

Expansion Of FM Through Private Participation
With the advent of liberalization in India. Government of India brought out a policy to expand FM Radio Network through participation of private agencies in 1999 and again a revised policy in 2005. Accordingly, 21 channels were operationalised in various states in Phase- I and 236 channels have been operationalised in Phase- II, out of the 266 channels for which licenses have been given. Government has received a sum of Rs.35.53 crores (approx.) license fee from these channels during 2007- 08.

Community Radio Setup in India
After the success of the FM Radio Broadcasting, the Government of India approved a policy for the grant of licenses for setting up of Community Radio Stations to well established educational institutions including IITs/IIMs, Krishi Vikas Kendras, State Agricultural universities, Indian Council of Agricultural Research institutions and ¡¥Non-profit¡¦ organizations like civil society and voluntary organizations.
The basic objective of the Community Radio broadcasting is to serve the cause of the community in the service area by involving members of the community in the broadcast of their programmes. These small Radio Stations set up by educational institutions, civil society organizations etc., would cater to the needs of the population in a range of 10-15 km and would have programmes of immediate relevance to the community. The emphasis should be on developmental, agricultural, health, educational, environmental, social welfare, community development and cultural programmes. The programming should reflect the special interests and needs of the local community and at least 50% of content shall be generated with the participation of the local community, for which the station has been set up.

Challenge to AIR - Technological Advancements
With the advent of private channels in FM Radio, the Public Broadcaster¡¦s monopoly has been threatened. To compete with the upcoming channels the AIR also has been adopting new technologies and techniques to continue to reach out to the masses. AIR has added another feather to its cap by making available the ¡¥SMS News on Mobile Phone¡¦ service. Anyone can now get news through SMS by sending a SMS ¡V NEWS at 5676744.

The ¡¥News on Phone¡¦ service is another landmark being presented by AIR. Anyone can get the latest news by simply making a phone call on the designated numbers and listen to national / international news or regional news in English, Hindi and local language. The service is now operational in 14 cities across the country including Delhi, Chennai, Mumbai, Hyderabad, Patna, Jaipur, Ahmedabad, Bangalore and Thiruvananthpuram.

Utilizing the technological advancements, AIR has also launched its website for the news lovers. AIR News can be accessed through NSD website
www.newsonair.com.

Introduction of Internet broadcasting by AIR has enabled its listeners in parts of the world like USA, Canada, West and South Africa to avail of AIR¡¦s Services on Internet 24 hrs. 21 AIR channels are also available through Doordarshan DTH services.

The External Services Division has started digital transmission from its new set up installed in the New Broadcasting House. All modern gadgets and equipments are being used to attract as many listeners as possible.

Computer Hard Disc based recording, editing and playback system has already been provided at 76 AIR stations and is under implementation at 61 stations. Provision of Hard Disc Based System at 48 major stations of All India Radio is also currently in progress.

Computerization of AIR stations and offices is in progress to facilitate online exchange of information and improvement of efficiency.

Permanent Studios with digital equipment & Compterised hard disc based work stations for recording, dubbing, editing & playback facilities etc. are being provided at AIR Leh, Dehradun, Mysore, Jaipur, & Tawang.

AIR has started ¡§AIR RESOURCES¡¨ as one of its commercial arm to provide consultancy and turnkey solutions in the field of broadcasting. Its present activities include the following:
It is providing turnkey solutions to IGNOU in setting up FM Transmitters for their Gyan-Vani stations at 40 places in the country. Infrastructure like land, building and tower has also been leased out to Gyan-Vani stations. 26 Gyan-Vani stations are already operational. Operation & maintenance of all the Gyan-Vani stations commissioned so far has also been undertaken.

All India Radio, with its reach to nearly the whole of population, continues in its effort to spread awareness among the people about the initiatives taken by the Government to improve the standard of living of the common man. From its post Independence stature as channel associated only with classical music it has graduated into a educational-cum-entertainment channel and is once again looking forward to gain the ground it had lost to the private operators in the recent past. Posted by Career Quest Education, India

भारत मेँ प्रसारण का इतिहास

यूनुस ख़ान

  भारत में रेडियो प्रसारण का आगाज़ 23 जुलाई 1927 को हुआ था । आज़ादी के बाद भारत भर में कई रेडियो स्‍टेशनों का बड़ा नेटवर्क तैयार हुआ । पचास के दशक के उत्‍तरार्द्ध में आकाशवाणी के प्राईमरी-चैनल देश के सभी प्रमुख शहरों में सूचना और मनोरंजन की ज़रूरतें पूरी कर रहे थे । किन्‍हीं कारणों के रहते तब आकाशवाणी से फिल्‍मी–गीतों के प्रसारण पर रोक लगा दी गयी थी । ये फिल्‍म-संगीत का सुनहरा दौर था । फिल्‍म जगत के तमाम कालजयी संगीतकार एक से बढ़कर एक गीत तैयार कर रहे थे । उन दिनों श्रीलंका ब्रॉडकास्टिंग कॉरपोरेशन की विदेश सेवा, जिसे हम और आप रेडियो सीलोन के नाम से जानते हैं, हिंदी फिल्‍मों के गीत बजाती थी और अपने प्रायोजित कार्यक्रमों के ज़रिये तहलका मचा रही थी । ऐसे समय में आकाशवाणी के तत्‍कालीन महानिदेशक गिरिजाकुमार माथुर ने पंडित नरेंद्र शर्मा, गोपालदास, केशव पाँडे और अन्‍य सहयोगियों के साथ एक अखिल भारतीय मनोरंजन सेवा की परिकल्‍पना की । इसे नाम दिया गया विविध भारती सेवा । आकाशवाणी का पंचरंगी कार्यक्रम । यहां पंचरंगी का मतलब ये था कि इस सेवा में पांचों ललित कलाओं का समावेश होगा । तमाम तैयारियों के साथ तीन अक्‍तूबर 1957 को विविध भारती सेवा मुंबई में शुरू की गयी । विविध भारती पर बजा पहला गीत पंडित नरेंद्र शर्मा ने लिखा था और संगीतकार अनिल विश्‍वास ने स्‍वरबद्ध किया था । इसे प्रसार गीत कहा गया और इसके बोल थे नाच मयूरा नाच । इसे मशहूर गायक मन्‍ना डे ने स्‍वर दिया था । आज भी ये गीत विविध भारती के संग्रहालय में मौजूद है । अखिल भारतीय मनोरंजन सेवा विविध भारती की पहली उदघोषणा शील कुमार ने की थी ।

विविध भारती सेवा का स्‍टूडियो मुंबई में था । देश भर के बहुत काबिल प्रोड्यूसरों और उदघोषकों को विविध भारती के लिए बुलवाया गया था । ताकि आकाशवाणी की ये मनोरंजन सेवा शुरू होते ही बेहद लोकप्रिय हो जाये ।

शुरूआती कार्यक्रम

0जयमाला और हवामहल विविध भारती के शुरूआती कार्यक्रम रहे हैं । ये कार्यक्रम आज पचास सालों बाद भी उतनी ही लोकप्रियता के साथ चल रहे हैं । जयमाला सोमवार से शुक्रवार तक फौजी भाईयों की पसंद के फिल्‍मी गीतों का कार्यक्रम है । जबकि शनिवार को कोई मशहूर फिल्‍मी-हस्‍ती इसे पेश करती है और विगत कुछ वर्षों से रविवार को जयमाला का नाम जयमाला संदेश होता है । जिसमें फौजी भाई अपने आत्‍मीय जनों को और फौजियों के आत्‍मीय जन देश की सेवा कर रहे इन फौजियों के नाम अपने संदेश विविध भारती के माध्‍यम से देते हैं । ये कार्यक्रम लगातार लोकप्रियता के शिखर पर है । यहां यह रेखांकित कर देना ज़रूरी है कि विविध भारती पहला ऐसा रेडियो चैनल या मीडिया चैनल था जिसने खासतौर पर फौजियों के लिए कोई कार्यक्रम आरंभ किया था । बाद में इस फॉरमेट की नकल कई चैनलों ने की ।

हवामहल नाटिकाओं और झलकियों का कार्यक्रम है । पहले ये रात सवा नौ बजे हुआ करता था । आज इसका समय है रात आठ बजे । हवामहल के लिए झलकियां और नाटक देश भर से तैयार करके भेजे जाते हैं । एक ज़माने में असरानी, ओम पुरी, ओम शिवपुरी, अमरीश पुरी, दीना पाठक, यूनुस परवेज़ जैसे कई नामचीन कलाकारों ने हवामहल के नाटकों में अभिनय किया है । हवामहल की कई झलकियां आज भी लोगों की स्‍मृतियों में हैं । इसकी खास तरह की संकेत-ध्‍वनि लोगों को अभी भी नॉस्‍टेलजिक बना देती है ।

जयमाला विविध भारती का गौरवशाली कार्यक्रम रहा है । इसमें देव आनंद, धर्मेंद्र, राजकुमार, शशि कपूर और अमिताभ बच्‍चन समेत कई नामचीन कलाकार फौजी भाईयों से अपने मन की बात कह चुके हैं । अभिनेत्री नरगिस ने विविध भारती पर पहला जयमाला कार्यक्रम पेश किया था । इसके बाद तो फौजी भाईयों के इस कार्यक्रम में आशा पारेख, माला सिन्‍हा, वहीदा रहमान, हेमा मालिनी से लेकर अमृता राव तक कई तारिकाएं शामिल हो चुकी हैं ।

जयमाला से फौजियों का प्‍यार जगज़ाहिर रहा है । जब कारगिल युद्ध हुआ तो विविध भारती फौजी भाईयों के लिए एक माध्‍यम बन गया, फौजियों ने अपनी सलामती के संदेश ‘हैलो जयमाला’ के माध्‍यम से अपने परिवार वालों तक पहुंचाए थे ।

 

विविध भारती की सतत लोकप्रियता  

विविध भारती ने अपनी लोकप्रियता का ज़बर्दस्‍त दौर देखा है । सन 1967 से विविध भारती पर विज्ञापन प्रसारण सेवा का आरंभ हुआ । इसके बाद से विज्ञापनों के लिए हमारे दरवाज़े खोल दिये गये । विज्ञापनदाआतों को विविध भारती एकमात्र ऐसा चैनल लगता था जिसके ज़रिए वो देश के कोने-कोने तक पहुंच बना सकते थे । विज्ञापन प्रसारण सेवा के आने के बाद प्रायोजित कार्यक्रमों का इतिहास शुरू हुआ । जिसमें बिनाका गीत माला, एस कुमार्स का फिल्‍मी मुक़दमा, मोदी के मतवाले राही, सेरिडॉन के साथी, इंस्‍पेक्‍टर ईगल जैसे अनेक रेडियो कार्यक्रम उतने ही लो‍कप्रिय थे जितने आज के टी वी धारावाहिक । विविध भारती के विज्ञापन प्रसारण केंद्र लगातार बढ़ते चले गये । ऐसे केंद्रों ने स्‍थानीय ज़रूरतों को भी पूरा किया और विविध भारती के मुंबई से‍ किये जाने वाले प्रसारणों को भी जनता तक पहुंचाया । आज भी विज्ञापनदाता अपनी वस्‍तुओं और सेवाओं के प्रचार के लिए विविध भारती का सहारा लेते हैं । फिल्‍मों के प्रचार के लिए भी विविध भारती एक बेहतरीन माध्‍यम सिद्ध हुआ है ।

बदलते वक्‍त के साथ चली है विविध भारती

विविध भारती हमेशा बदलते हुए दौर के साथ चलती रही है । एक जमाने में विविध भारती के कार्यक्रमों के टेप विज्ञापन प्रसारण सेवा के केंद्रों पर भेजे जाते थे । और वहां से उनका प्रसारण होता था । फिर उपग्रह के जरिए फीड देने की परंपरा आ आग़ाज़ हुआ । आज किसी भी ताज़ा घटनाक्रम या सूचना को विविध भारती के कार्यक्रमों में तुरंत शामिल कर लिया जाता है ।

सन 1996 में विविध भारती से मनोरंजन के एक नये पैकेज का आरंभ हुआ । इसे ‘पिटारा’ का नाम दिया गया । ये कई मायनों में सूचना और मनोरंजन का एक संपूर्ण पिटारा था । पिटारा में रोज़ अलग अलग कार्यक्रम होते हैं । जैसे  डॉक्टरों से बातचीत पर आधारित कार्यक्रम सेहतनामा, फोन इन फरमाईशों पर आधारित कार्यक्रम हैलो फरमाईश, फिल्‍मी सितारों से मुलाक़ात का कार्यक्रम ’सेल्‍युलाइड के सितारे’, संगीत की दुनिया की हस्तियों से जुड़ा कार्यक्रम ‘सरगम के सितारे’ और युवाओं का कार्यक्रम ‘यूथ एक्‍सप्रेस’ । पिटारा में ही बरसों बरस तक किसी फिल्‍म और उसकी पृष्‍ठ भूमि पर आधारित रोचक और बेहद लोकप्रिय कार्यक्रम बाईस्‍कोप की बातें प्रसारित होता रहा है । इसी तरह महिलाओं के लिये चूल्‍हा चौका और सोलह श्रृंगार जैसा कार्यक्रम विविध भारती का हिस्‍सा रहा है ।

सखी सहेली-

महिलाओं के लिए धारावाहिकों का प्रसारण तो अनेक टी वी चैनल करते हैं । लेकिन कहीं भी ऐसा कोई कार्यक्रम नहीं था जो महिलाओं के लिए हो और उसे महिलाएं ही प्रस्‍तुत करें । विविध भारती ने इस जरूरत को समझा और शुरू हुआ सखी सहेली कार्यक्रम । पिछले दो से ज्‍यादा वक्‍त से दिन में तीन बजे प्रसारित होने वाला विविध भारती का सखी सहेली कार्यक्रम महिलाओं द्वारा प्रस्‍तुत एक बेहद लोकप्रिय कार्यक्रम बन गया है । श्रोताओं की मांग को देखते हुए इसमें एक दिन फोन इन कार्यक्रम हैलो सहेली भी प्रसारित किया जाता है ।

मंथन

विविध भारती के मंथन कार्यक्रम ने भी अपनी लोकप्रियता का परचम लहराया है । इसमें किसी ज्‍वलंत मुद्दे पर श्रोताओं से राय मांगी जाती है । इस फोन इन कार्यक्रम के ज़रिए बेहद सामयिक औरज् ज्‍वलंत मुद्दे पर जनता को जागृत करने का महती प्रयास किया जा रहा है । जन-जागरण करके विविध भारती स्‍वयं को सूचना और मनोरंजन के एक संपूर्ण चैनल के रूप में लोकप्रिय बना रहा है ।  

यूथ एक्‍सप्रेस

विविध भारती ने युवाओं के लिए एक मार्गदर्शक कार्यक्रम का आगाज पिछले ही वर्ष किया, जिसे नाम दिया गया यूथ एक्‍सप्रेस । इस कार्यक्रम में सामयिक जानकारियां, प्रतियोगी परीक्षाओं के लिए तैयारी के निर्देश, कैरियर गाइडेन्‍स समेत युवाओं की दिलचस्‍पी के कई मुद्दे होते हैं । एक ही वर्ष में इस कार्यक्रम ने भी अपनी गहरी पैठ बनाई है ।

बदलते वक्‍त के साथ बदलाव की इस परंपरा में अब श्रोता ना सिर्फ टेलीफोन पर अपने इस प्रिय चैनल से जुड़ सकते हैं बल्कि ई मेल पर भी अपनी बात कह सकते हैं । विविध भारती को एस एम एस सेवा से भी जोड़ने तैयारियां चल रही हैं ।

उजाले उनकी यादों के

विविध भारती ने हमेशा अपनी जिम्‍मेदारी को समझा है और तत्‍परता से इसे निभाया भी है । देश का ये एकमात्र रेडियो चैनल है जिसने संगीत को अपना धर्म माना है और हर तरह के संगीत को अपने कार्यक्रमों में जगह दी है । विविध भारती ने डॉक्‍यूमेन्‍टेशन का काम भी किया है । चूंकि विविध भारती मूलत: फिल्‍मी मनोरंजन की सेवा है इसलिए यहां जानी मानी फिल्‍मी हस्तियों की रिकॉर्डिंग्‍स को सदैव प्राथमिकता दी जाती है । आज विविध भारती के पास फिल्‍मी हस्तियों और संगीत जगत की हस्तियों की जितनी रिकॉर्डिंग हैं उतनी शायद कहीं और नहीं होंगी । राज कूपर से लेकर शाहिद कपूर तक और नरगिस से लेकर प्रियंका चोपड़ा तक हर महत्‍त्‍वपूर्ण फिल्‍मी हस्‍ती की रिकॉर्डिंग विविध भारती के संग्रहालय में सुरक्षित है । लेकिन जब ये महसूस किया गया कि किसी फिल्‍मी हस्‍ती की छोटी सी रिकॉर्डिंग श्रोताओं की जरूरतों को पूरा नहीं करती तो एक नया कार्यक्रम शुरू हुआ जिसका नाम था उजाले उनकी यादों के । इस कार्यक्रम के ज़रिए कई फिल्‍मी हस्तियों की पूरी जीवन यात्रा पर चर्चा की गयी । इसमें संगीतकार नौशाद, ओ पी नैयर, खैयाम, रवि, लक्ष्‍मी प्‍यारे की जोड़ी के प्‍यारे लाल, कल्‍याण जी आनंद जी की जोड़ी के आनंद जी, अभिनेत्री माला सिन्‍हा, वहीदा रहमान, लीना चंदावरकर, गायक महेंद्र कपूर, निर्देशक प्रकाश मेहरा समेत कई बड़ी हस्तियों से लंबी लंबी बातचीत की गयी है । इन कलाकारों की छह से लेकर दस घंटे बल्कि इससे भी ज्‍यादा वक्‍फे की रिकॉडिंग्‍स करके विविध भारती ने इतिहास को समेटने का महती कार्य किया है । और आज भी कर रही है ।

 

संगीत-सरिता

सुबह साढ़े सात बजे प्रसारित होने वाले कार्यक्रम संगीत सरिता के ज़रिए विविध भारती ने अपने तमाम श्रोताओं के भीतर संगीत की समझ कायम करने का प्रयास किया है । संगीत सरिता में आमंत्रित विशेषज्ञ संगीत की बारीकियों को बहुत सरल शब्‍दों में समझाते हैं । मिसालें देते हैं, गायन की बानगी पेश करते हैं और किसी राग पर आधारित फिल्‍मी गीत सुनवाकर श्रोताओं को उस राग से पूरी तरह परिचित करा देते हैं । बरसों बरस से ये विविध भारती के बेहद लोकप्रिय कार्यक्रमों में से एक है । संगीत और फिल्‍म जगत की अनगिनत बड़ी हस्तियां इसमें शामिल हो चुकी हैं ।

चौबीसों घंटे का हमसफर है विविध भारती चैनल

आज विविध भारती डी टी एच यानी डायरेक्‍ट टू होम सेवा के ज़रिए चौबीसों घंटे उपलब्‍ध है । बेहतरीन स्‍टीरियो क्‍वालिटी में आप अपनी टीवी सेट पर विविध भारती का अबाध प्रसारण चौबीसों घंटे सुन सकते हैं । दिन भर विविध भारती शॉर्टवेव, मीडियम वेव और एफ एम पर भी उपलब्‍ध रहती है । विविध भारती सेवा के कार्यक्रम रात ग्‍यारह बजे के बाद राष्‍ट्रीय प्रसारण सेवा यानी नेशनल चैनल से भी प्रसारित किये जाते हैं । यानी अगर आपके पास डी टी एच सेवा नहीं है तो भी विविध भारती आपकी चौबीसों घंटे की हमसफर है । विविध भारती के प्रसारण पूरे भारत के अलावा, पाकिस्‍तान, श्रीलंका, नेपाल, बांग्‍लादेश सहित दक्षिण पूर्वी एशिया के कई देशों में सुने जा रहे हैं । इसका सुबूत हैं इसके फोन इन कार्यक्रमों में खाड़ी देशों से आने वाले फोन कॉल्‍स । खाड़ी देशों में रह रहे भारतवासी या एशियाई लोग बड़े चाव से विविध भारती का आनंद लेते हैं । चूंकि लगभग एक सौ दस स्‍थानीय एफ एम चैनल विविध भारती सेवा के कार्यक्रमों को अपनी दिन के प्रसारणों का हिस्‍सा बनाते हैं इसलिए बहुत छोटे छोटे कस्‍बों और गांवों में भी विविध भारती ने अपनी गहरी पैठ बनाई है ।

विविध भारती की स्‍वर्ण जयंती

विविध भारती अपना स्‍वर्ण जयंती वर्ष मना रहा है । इस अवसर पर विविध भारती ने पिछले वर्ष से ही दो विशेष कार्यक्रम शुरू किये हैं । रोज़ दिन में बारह बजे प्रसारित होने वाले कार्यक्रम ‘सुहाना सफ़र’ में हर दिन एक नये संगीतकार की स्‍वरयात्रा होती है । यानी सात दिन सात अलग अलग संगीतकार । उनकी शुरू से लेकर आखिर तक हर फिल्‍म के गीत इस स्‍वरयात्रा का हिस्‍सा होते हैं । एक संगीतकार की स्‍वरयात्रा खत्‍म हुई तो उसकी जगह पर दूसरे संगीतकार को स्‍थान दिया जाता है ।

स्‍वर्ण जयंती पर आरंभ किया गया दूसरा कार्यक्रम है ‘स्‍वर्ण स्‍मृति’ । इस साप्‍ताहिक कार्यक्रम में पिछले पचास सालों में विविध भारती में की गयी महत्‍त्‍वपूर्ण रिकॉर्डिंग्‍स के अंश श्रोताओं को सुनवाये जाते हैं । पुरानी स्‍मृतियों से गुज़रना और बीते सालों के लोकप्रिय कार्यक्रमों को दोबारा सुनना श्रोताओं को काफी रोमांचित कर रहा है ।

HISTORY OF VIVIDH BHARATI

VIVIDHBHARATI & COMMERCIAL BROADCASTING SERVICE(C.B.S.)

 

50 glorious years of Vivdhbharti! The only radio channel (station) heard in the remote areas of our nation today! (As FM channels are have limited audience access, Vividh Bharati enjoys listenership not only nationally but also globally.)

 

There waswords film music was reduced to minimum. Classical music was usually for a particular class of people whereas film music was enjoyed by both the class as well as the mass public. Film music could at that time be heard only on Radio Ceylon, which was a foreign radio station, so the need for our very own radio station which would have a chunk of film music was recognized and worked on, and the result was AIVP. In the year 1957, on a very good morning of 3rd October, All India Variety Programme or AIVP as it was commonly known at the time, came to existence after a year long planning. As AIVP was all English words a simultaneous need for a Hindi and easily identifiable word was also recognized. The result  a time when Akashwani was used to playclassical musicmosmost of the time, in other was the word, ‘Vividh Bharati’, which combined the two words Vividhata and Bhartiyata i.e. variety and Indianism. The word Vividh Bharati was coined by renowned poet Pandit Narendra Sharma who was made the Chief Producer. During the same time Shri. S.S.S. Thakur was made the joint chief producer.

 

Vividh Bharati began its services in Mumbai, then known as Bombay. It had its studio where the tower of Door Darshan, Worli in Mumbai stands today. It started broadcasting its programmes simultaneously from two of the major cities of those times as well of today, and these two cities were Bombay and Madras, better known as Mumbai and Chennai today. These cities were chosen due to geographical reasons, it was planned that Bombay station would cater to the needs of the audience in West and North Zone of India and Madras would do the same for East and South Zone of our Nation. (First announcer of Bombay station was Shri. Sheel Verma and that of Madras was Ms. Rajyalaxmi.)

 

Vividh Bharati came to being, bringing along with it a variety of programs, for 5 hours on weekdays. These programs had a blend of culture with progress in those times. Hence Vividh Bharati was also known as the ‘Panchrangi’ Programme. This Panchrangi programme consisted of a variety of drama, musical skits, skits, features etc; and of course loads of music and that too music of all kinds and genres. Again these programs were given names that were easy to remember and repeat verbally by masses. Lets take a quick look at some of the names: Udaygaan, Sangeet Sarita, Hawamahal, Jaymala, Indradhanush, Raag Rang, Cahubara, Manjusha, Gajra etc. (And these programs consisted of drama, interactive, folk music, classical, semi classical and light music, devotional and film music amongst a variety of other genres). Some of these programs till today enjoy a huge listenership.(Some of them are Jaimala, Hawamahal etc.). During the initial stages all the programmes for Bombay and Madras were made in Bombay on tapes and programmes for Madras sent by sea route to be broadcasted there the next day. All the programmes then were divided into segments of 5, 15 and 30 minutes each. One of the interesting incidents of the initial times is that one of the  programmes was titled,   “ Hamari Chitthi Aapke Naam” , instead of the usual, “Aapki Chitthi Hamare Naam”, which consisted of a letter from Vividh Bharati to the listeners, inviting listeners reactions and also informing them about the main attractions of the given week. And after the first one week.. letters started pouring in. From then on letters were read and given replies to over radio. Even today the love of our listeners (and criticism too) keep pouring into the treasure of Vividh Bharati in the form of letters, the only difference being that today the same is titled,”Patrawali”, and the coming attractions are given on daily basis in “ Jharokha”. Celebrities from the Hindi film industry have from time to time come to the studios of Vividh Bharati to present special programmes for listeners. One of the special programmes is Jaimala (for soldiers of our country).

 

Vividh Bharati kept relocating its headquarters geographically from the year 1957 till the year 2000. In 1958 one year old Vividh Bharati was shifted to Delhi from Bombay and in the year 1972 it was shifted back to Bombay from Delhi, this time not to its original place Worli, but to Marine Lines in Bombay. In the year 2000 the head quarters were finally shifted to Gorai, Borivali in Mumbai (Bombay), where it operates from till today.

 

           Commercial Broadcasting Service or CBS as it is better known today came into being in the year 1967 with the purpose of generating revenue and providing a pleasantly entertaining platform to advertisers. From 1st November 1967 the introduction of CBS brought considerable revenue, popularity to programmes and the achievement of superiority in content. It called for advancement of composite programmes for commercial centers and different techniques were successfully adopted for introduction of commercial spots in different commercial groups depending upon the area, language, etc. Two and a half years later from the day of the first broadcast of an advertisement at Vividh Bharati on the 3rd of May 1970, the first ever sponsored programme was broadcasted. With the advent of Vividh Bharati came many famous voices of various announcers, this created a whole new genre of Announcers for fan following, CBS added to this treasure, (One of the many being Shri. Ameen Sayani), which common man starting identifying with. (One of the very famous general knowledge programmes was,”Bournvita Quiz Contest”, which later was adapted into televised format as well.) When CBS was introduced, Vividh Bharati was the inevitable choice as the vehicle for carrying commercials. After the advent of CBS individual Vividh Bharati centres were allowed to introduce programmes of film music in the regional languages by the way of local variation without disturbing the national character of the service. One of the major changes by the commercials being introduced was that the cross fading of songs was stopped. (Cross fading of songs means from one song moving onto another song without an announcers voice or voices in between the two songs).

 

During the last 50 years Vividh Bharati has evolved itself form being an entertainment channel to an interactive, informative and entertaining channel, and today, it is one of the most cost-effective mediums of advertisements of goods and services. Also it is the largest radio entertainment network of our Nation today, with its programmes being relayed by 40 CBS stations spread all over India. India’s prime news magazine “India Today” has included Vividh Bharati as one of the 50 most important and well known things that make India proud. Currently this entertainment channel inaugurated in 1957 presents a mix of film music, skits, short plays and other features for 17 hours and 10 minutes everyday. Beaming countrywide Vividh Bharati is relayed from almost 120 stations. (Commercial broadcasting service stations and local radio stations put together)

 

The population coverage of Vividh Bharati is 97 percent which is more than Doordarshan and cable TV.  The programmes of Vividh Bharati service are available on MW from 40 commercial broadcasting plus they are available on some FM stations also available on a 250 K W Short Wave Transmitter which are enjoyed by listeners of neighboring countries. People from all age groups right from a child to senior members of our society listen to Vividh Bharati with equal enthusiasm. (55% -  12 to 18 yrs; 61% - 19 to 25 yrs: 54% - 31 to 40 yrs and 52% - 60 yrs and above). Vividh Bharati earns the maximum share of the total revenue earned by Akashvani.

 

From December, 2004 Vividh Bharati service programmes are also made available on DTH service of Prasar Bharati. The transmission of Vividh Bharati service starts daily at 6.00 a.m. and ends at 11.00 p.m., which means we have a daily transmission of 17 hours and 10 minutes. Our programmes are recorded and repeat broadcast by national channel from Delhi from 11.10 p.m. to 6.00 a.m. this makes Vividh Bharati Service a 24 hours service.

 

Vividh Bharati has the largest collection of Hindi Film songs in the world along with some very rare archival value programmes. (It also broadcasts programmes like Jigayasa, Sehatnama and Sakhi Saheli that impart information).

 

Vividh Bharati now is celebrating its golden jubilee year from 3rd October 2007 to 3rd October 2008. 3rd October 2007 the whole day, special programmes were presented to mark the onset of the Golden jubilee. Thereafter the 3rd of every month special golden jubilee programmes are presented between 12 noon to 5.30 p.m. Names of some of the special programmes presented in the past few months are as follows: “Jubilee Jhankar”, a special programme with the sailors of INS Vikrant on board, “Pyar ki baatein pyar ke liye” presented by couples from media, “Cine Yatra ki Gawah Vividh Bharati” program spanning the personalities (of all genres) of the Hindi film industry, also a special programme was done in Jaisalmer Rajasthan with BSF and their families. 
 

Vividh Bharati hopes to receive continuous love and support of its listeners and all the people associated with it in any way and it strives to serve better each day.

 

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