(BROADCASTING CORPORATION OF INDIA)
VIVIDH BHARATI SERVICE: ALL INDIA RADIO
GORAI ROAD: BORIVLI (WEST)
MUMBAI 400 091.
:E ¡V Mail: email@example.com (Tel. / Fax: 2869 26 98)2869 27 07 / 09 / 10.
REVISED FIX POINT CHART OF VBS effective from SUNDAY,03/05/2009
5.59 A.M. ALL DAYS SHORTWAVE OPENING ANNOUNCEMENT
6.00 A.M. ALL DAYS NEWS IN HINDI
6.05 A.M. ALL DAYS VANDANVAR/ CHINTAN
6.30 A.M. ALL DAYS TERE SUR AUR MERE GEET
6.55 A.M. ALL DAYS JHAROKHA
7.00 A.M. ALL DAYS (Contd.) BHULE BISRE GEET
7.30 A.M. ALL DAYS SANGEET SARITA
7.45 A.M. ALL DAYS TRIVENI
7.55 A.M. ALL DAYS CHITRAPAT SANGEET
8.15 A.M. ALL DAYS CHITRALOK
9.15 A.M. ALL DAYS INDRADHANUSH
(Repeat broadcast of progs broadcast earlier day at 7.45 p.m.)
Thursday INSE MILIYE
Friday RAAG ANURAAG
9.30 A.M. Sunday AA
Monday to Saturday AA
10.00 A.M. ALL DAYS NEWS IN HINDI
10.05 A.M. ALL DAYS SHORTWAVE CLOSE DOWN
10.05 A.M. ALL DAYS PITARA (FOR DTH)
11.05 A.M. ALL DAYS CHITRALOK (FOR DTH)
12.00 NOON ALL DAYS OPENING ANNOUNCEMENT
& SMS KE BAHANE: VBS KE
12.55 P.M. ALL DAYS JHAROKHA
1.00 P.M. ALL DAYS ANURANJANEE
1.30 P.M. ALL DAYS MANCHAHE GEET
2.30 P.M. Monday S.W.OPENING to to SADABHAR NAGHME
2.30 to 3.30 Sunday Sadabahar Naghme
3.00 P.M. Monday to SAKHI SAHELI
Friday HELLO SAHELI
3.30 P.M. Saturday Natya Tarang
3.30 P.M. Sunday Natya Tarang
4.00 P.M. ALL DAYS PITARA
Sunday YOUTH EXPRESS
Tuesday HELLO FARMAISH
Wednesday AAJ KE MEHMAN
Thursday HELLO FARMAISH
Friday PITARE MEIN PITARA
Saturday HELLO FARMAISH
5.00 P.M. ALL DAYS NEWS IN HINDI
5.05 P.M. ALL DAYS FILMI HUNGAMA
5.30 P.M. ALL DAYS SHORTWAVE CLOSE DOWN
5.30 P.M. ALL DAYS CHHAYAGEET (FOR DTH)
6.00 P.M. ALL DAYS TRIVENI (FOR DTH)
6.10 P.M. ALL DAYS EK DHUN (FOR DTH)
6.15 P.M. ALL DAYS SHORTWAVE OPENING ANNOUNCEMENT
& SAANDHYA GEET
6.30 P.M. ALL DAYS MUSIC MASALA
7.00 P.M. ALL DAYS NEWS IN HINDI
7.05 P.M. SUNDAY TO FRIDAY JAIMALA
SATURDAY SPECIAL JAIMALA
(Presented by Film personalities)
7.45 P.M. ALL DAYS VARIETY PROGRAMME
Sunday RAAG ANURAAG
Wednesday INSE MILIYE
Thursday RAAG ANURAAG
Friday LOK SANGEET
8.00 P.M. ALL DAYS HAWAMAHAL
8.15 P.M. ALL DAYS CHITRALOK
8.42 P.M. ALL DAYS NEWS IN HINDI
9.00 P.M. ALL DAYS GULDASTAA
9.30 P.M. Sunday UJAALE UNKI YAADON KE
Monday to Saturday EK HI FILM SE
10.00 P.M. ALL DAYS CHHAYAGEET
10.30 P.M. ALL DAYS AAP KI FARMAISH
11.00 P.M. ALL DAYS JHAROKHA
11.05 P.M. ALL DAYS NEWS IN HINDI
11.10 P.M. ALL DAYS SHORTWAVE CLOSE DOWN
11.10 P.M. to ALL DAYS MOODS AND MELODiES
01.00 A.M. ALL DAYS ANURANJANEE
01.30 A.M. ALL DAYS MANCHAHE GEET
02.30 A.M ALL DAYS SADABAHAR NAGHME
03.00 A.M. SAKHI SAHELI/HELLO SAHELI/
03.30 A.M. SAKHI SAHELI/HELLO SAHELI/
04.00 A.M. ALL DAYS PITARA
05.00 A.M. ALL DAYS FILMI HANGAMA
05.25 A.M. ALL DAYS INSTRUMENTAL
05.30 A.M. ALL DAYS MUSIC MASALA
5.59 A.M. SHORT WAVE OPENING
AVAILABLE ON DTH ONLY
Thursday, August 14, 2008
Radio broadcasting in India
¡V a service to the community
by - Smt. Sushma Singh, Secretary, Ministry of Information & Broadcasting
Radio broadcasting began in India in the early 1920¡¦s. The Radio Club of Bombay broadcast the first programme in 1923. This was followed by the setting up of a Broadcasting Service that began broadcasting on 23rd July 1927 on an experimental basis in Bombay and Calcutta, under an agreement between the then Government of India and a private company called the Indian Broadcasting Company Ltd. When this company went into liquidation in 1930, Indian State Broadcasting Service under the Department of ¡§Controller of Broadcasts¡¨ was constituted. The Indian State Broadcasting Service was renamed as All India Radio in June, 1936. All India Radio also came to be known as Akashvani in 1956.
When India attained Independence in 1947, AIR had a network of six stations and 18 transmitters. The coverage was 2.5 % of the area and just 11% of the population. AIR today has 231 radio stations and 373 transmitters and its coverage extends to 91.79 % by area and 99.14 % by population. Operating in a multi-cultural, multi-linguistic country like India, AIR broadcasts in 24 languages and 146 dialects, in its home service. In External Services, it covers 27 languages including 16 foreign and 11 Indian languages. AIR operates its broadcasting services on Medium Wave, Short Wave and FM. The FM Service uses a larger bandwidth to provide a programme service of high fidelity and lower noise distortion. AIR started the FM network with its channels viz. AIR FM Gold, and AIR FM Rainbow,
In its programming and other activities AIR is guided by its motto ¡§Bahujana Hitaya; Bahujana Sukhaya¡¨ i.e to promote the happiness and welfare of the masses through information, education and entertainment. To realize its objectives, AIR has evolved a three-tier system of broadcasting ¡V national, regional and local. It caters to the mass communication needs of the people through its various stations spread across the country. They provide music, spoken word, news and other programmes. Local stations meet the area specific needs of the listener.
At present All India Radio operates its services through:
„h Primary Channels
„h Commercial Broadcasting Service (Vividh Bharati)
„h FM Channels (Rainbow and Gold)
„h Local Radio Station (LRS)
„h National Channel
„h External Services broadcast
„h Other niche channels: Amrutha Varshini
Emergency Warning Broadcasting System (EWBS)
Broadcasting is a very effective medium for relaying life-saving information on the preventive measures to be taken and also about the rescue measures envisaged after the disaster has happened. Japan has developed a technique in which a sleeping radio set can be switched on automatically in case of emergency. All India radio has already tested the technique in MW/FM transmitters. Further work is proposed in coordination with National Disaster Management Authority.
With the passage of time operating broadcasting services on Medium Wave and Short Wave, AIR has had stepped into the larger bandwidth to provide a programme service of high fidelity and lower noise distortion and thus came the era of FM.
Expansion Of FM Through Private Participation
With the advent of liberalization in India. Government of India brought out a policy to expand FM Radio Network through participation of private agencies in 1999 and again a revised policy in 2005. Accordingly, 21 channels were operationalised in various states in Phase- I and 236 channels have been operationalised in Phase- II, out of the 266 channels for which licenses have been given. Government has received a sum of Rs.35.53 crores (approx.) license fee from these channels during 2007- 08.
Community Radio Setup in India
After the success of the FM Radio Broadcasting, the Government of India approved a policy for the grant of licenses for setting up of Community Radio Stations to well established educational institutions including IITs/IIMs, Krishi Vikas Kendras, State Agricultural universities, Indian Council of Agricultural Research institutions and ¡¥Non-profit¡¦ organizations like civil society and voluntary organizations.
The basic objective of the Community Radio broadcasting is to serve the cause of the community in the service area by involving members of the community in the broadcast of their programmes. These small Radio Stations set up by educational institutions, civil society organizations etc., would cater to the needs of the population in a range of 10-15 km and would have programmes of immediate relevance to the community. The emphasis should be on developmental, agricultural, health, educational, environmental, social welfare, community development and cultural programmes. The programming should reflect the special interests and needs of the local community and at least 50% of content shall be generated with the participation of the local community, for which the station has been set up.
Challenge to AIR - Technological Advancements
With the advent of private channels in FM Radio, the Public Broadcaster¡¦s monopoly has been threatened. To compete with the upcoming channels the AIR also has been adopting new technologies and techniques to continue to reach out to the masses. AIR has added another feather to its cap by making available the ¡¥SMS News on Mobile Phone¡¦ service. Anyone can now get news through SMS by sending a SMS ¡V NEWS at 5676744.
The ¡¥News on Phone¡¦ service is another landmark being presented by AIR. Anyone can get the latest news by simply making a phone call on the designated numbers and listen to national / international news or regional news in English, Hindi and local language. The service is now operational in 14 cities across the country including Delhi, Chennai, Mumbai, Hyderabad, Patna, Jaipur, Ahmedabad, Bangalore and Thiruvananthpuram.
Utilizing the technological advancements, AIR has also launched its website for the news lovers. AIR News can be accessed through NSD website www.newsonair.com.
Introduction of Internet broadcasting by AIR has enabled its listeners in parts of the world like USA, Canada, West and South Africa to avail of AIR¡¦s Services on Internet 24 hrs. 21 AIR channels are also available through Doordarshan DTH services.
The External Services Division has started digital transmission from its new set up installed in the New Broadcasting House. All modern gadgets and equipments are being used to attract as many listeners as possible.
Computer Hard Disc based recording, editing and playback system has already been provided at 76 AIR stations and is under implementation at 61 stations. Provision of Hard Disc Based System at 48 major stations of All India Radio is also currently in progress.
Computerization of AIR stations and offices is in progress to facilitate online exchange of information and improvement of efficiency.
Permanent Studios with digital equipment & Compterised hard disc based work stations for recording, dubbing, editing & playback facilities etc. are being provided at AIR Leh, Dehradun, Mysore, Jaipur, & Tawang.
AIR has started ¡§AIR RESOURCES¡¨ as one of its commercial arm to provide consultancy and turnkey solutions in the field of broadcasting. Its present activities include the following:
It is providing turnkey solutions to IGNOU in setting up FM Transmitters for their Gyan-Vani stations at 40 places in the country. Infrastructure like land, building and tower has also been leased out to Gyan-Vani stations. 26 Gyan-Vani stations are already operational. Operation & maintenance of all the Gyan-Vani stations commissioned so far has also been undertaken.
All India Radio, with its reach to nearly the whole of population, continues in its effort to spread awareness among the people about the initiatives taken by the Government to improve the standard of living of the common man. From its post Independence stature as channel associated only with classical music it has graduated into a educational-cum-entertainment channel and is once again looking forward to gain the ground it had lost to the private operators in the recent past. Posted by Career Quest Education, India Topic Communication, Govt. Schemes, Science and Technology, Society
VIVIDHBHARATI & COMMERCIAL BROADCASTING SERVICE(C.B.S.)
50 glorious years of Vivdhbharti! The only radio channel (station) heard in the remote areas of our nation today! (As FM channels are have limited audience access, Vividh Bharati enjoys listenership not only nationally but also globally.)
There waswords film music was reduced to minimum. Classical music was usually for a particular class of people whereas film music was enjoyed by both the class as well as the mass public. Film music could at that time be heard only on Radio Ceylon, which was a foreign radio station, so the need for our very own radio station which would have a chunk of film music was recognized and worked on, and the result was AIVP. In the year 1957, on a very good morning of 3rd October, All India Variety Programme or AIVP as it was commonly known at the time, came to existence after a year long planning. As AIVP was all English words a simultaneous need for a Hindi and easily identifiable word was also recognized. The result a time when Akashwani was used to playclassical musicmosmost of the time, in other was the word, ‘Vividh Bharati’, which combined the two words Vividhata and Bhartiyata i.e. variety and Indianism. The word Vividh Bharati was coined by renowned poet Pandit Narendra Sharma who was made the Chief Producer. During the same time Shri. S.S.S. Thakur was made the joint chief producer.
Vividh Bharati began its services in Mumbai, then known as Bombay. It had its studio where the tower of Door Darshan, Worli in Mumbai stands today. It started broadcasting its programmes simultaneously from two of the major cities of those times as well of today, and these two cities were Bombay and Madras, better known as Mumbai and Chennai today. These cities were chosen due to geographical reasons, it was planned that Bombay station would cater to the needs of the audience in West and North Zone of India and Madras would do the same for East and South Zone of our Nation. (First announcer of Bombay station was Shri. Sheel Verma and that of Madras was Ms. Rajyalaxmi.)
Vividh Bharati came to being, bringing along with it a variety of programs, for 5 hours on weekdays. These programs had a blend of culture with progress in those times. Hence Vividh Bharati was also known as the ‘Panchrangi’ Programme. This Panchrangi programme consisted of a variety of drama, musical skits, skits, features etc; and of course loads of music and that too music of all kinds and genres. Again these programs were given names that were easy to remember and repeat verbally by masses. Lets take a quick look at some of the names: Udaygaan, Sangeet Sarita, Hawamahal, Jaymala, Indradhanush, Raag Rang, Cahubara, Manjusha, Gajra etc. (And these programs consisted of drama, interactive, folk music, classical, semi classical and light music, devotional and film music amongst a variety of other genres). Some of these programs till today enjoy a huge listenership.(Some of them are Jaimala, Hawamahal etc.). During the initial stages all the programmes for Bombay and Madras were made in Bombay on tapes and programmes for Madras sent by sea route to be broadcasted there the next day. All the programmes then were divided into segments of 5, 15 and 30 minutes each. One of the interesting incidents of the initial times is that one of the programmes was titled, “ Hamari Chitthi Aapke Naam” , instead of the usual, “Aapki Chitthi Hamare Naam”, which consisted of a letter from Vividh Bharati to the listeners, inviting listeners reactions and also informing them about the main attractions of the given week. And after the first one week.. letters started pouring in. From then on letters were read and given replies to over radio. Even today the love of our listeners (and criticism too) keep pouring into the treasure of Vividh Bharati in the form of letters, the only difference being that today the same is titled,”Patrawali”, and the coming attractions are given on daily basis in “ Jharokha”. Celebrities from the Hindi film industry have from time to time come to the studios of Vividh Bharati to present special programmes for listeners. One of the special programmes is Jaimala (for soldiers of our country).
Vividh Bharati kept relocating its headquarters geographically from the year 1957 till the year 2000. In 1958 one year old Vividh Bharati was shifted to Delhi from Bombay and in the year 1972 it was shifted back to Bombay from Delhi, this time not to its original place Worli, but to Marine Lines in Bombay. In the year 2000 the head quarters were finally shifted to Gorai, Borivali in Mumbai (Bombay), where it operates from till today.
Commercial Broadcasting Service or CBS as it is better known today came into being in the year 1967 with the purpose of generating revenue and providing a pleasantly entertaining platform to advertisers. From 1st November 1967 the introduction of CBS brought considerable revenue, popularity to programmes and the achievement of superiority in content. It called for advancement of composite programmes for commercial centers and different techniques were successfully adopted for introduction of commercial spots in different commercial groups depending upon the area, language, etc. Two and a half years later from the day of the first broadcast of an advertisement at Vividh Bharati on the 3rd of May 1970, the first ever sponsored programme was broadcasted. With the advent of Vividh Bharati came many famous voices of various announcers, this created a whole new genre of Announcers for fan following, CBS added to this treasure, (One of the many being Shri. Ameen Sayani), which common man starting identifying with. (One of the very famous general knowledge programmes was,”Bournvita Quiz Contest”, which later was adapted into televised format as well.) When CBS was introduced, Vividh Bharati was the inevitable choice as the vehicle for carrying commercials. After the advent of CBS individual Vividh Bharati centres were allowed to introduce programmes of film music in the regional languages by the way of local variation without disturbing the national character of the service. One of the major changes by the commercials being introduced was that the cross fading of songs was stopped. (Cross fading of songs means from one song moving onto another song without an announcers voice or voices in between the two songs).
During the last 50 years Vividh Bharati has evolved itself form being an entertainment channel to an interactive, informative and entertaining channel, and today, it is one of the most cost-effective mediums of advertisements of goods and services. Also it is the largest radio entertainment network of our Nation today, with its programmes being relayed by 40 CBS stations spread all over India. India’s prime news magazine “India Today” has included Vividh Bharati as one of the 50 most important and well known things that make India proud. Currently this entertainment channel inaugurated in 1957 presents a mix of film music, skits, short plays and other features for 17 hours and 10 minutes everyday. Beaming countrywide Vividh Bharati is relayed from almost 120 stations. (Commercial broadcasting service stations and local radio stations put together)
The population coverage of Vividh Bharati is 97 percent which is more than Doordarshan and cable TV. The programmes of Vividh Bharati service are available on MW from 40 commercial broadcasting plus they are available on some FM stations also available on a 250 K W Short Wave Transmitter which are enjoyed by listeners of neighboring countries. People from all age groups right from a child to senior members of our society listen to Vividh Bharati with equal enthusiasm. (55% - 12 to 18 yrs; 61% - 19 to 25 yrs: 54% - 31 to 40 yrs and 52% - 60 yrs and above). Vividh Bharati earns the maximum share of the total revenue earned by Akashvani.
From December, 2004 Vividh Bharati service programmes are also made available on DTH service of Prasar Bharati. The transmission of Vividh Bharati service starts daily at 6.00 a.m. and ends at 11.00 p.m., which means we have a daily transmission of 17 hours and 10 minutes. Our programmes are recorded and repeat broadcast by national channel from Delhi from 11.10 p.m. to 6.00 a.m. this makes Vividh Bharati Service a 24 hours service.
Vividh Bharati has the largest collection of Hindi Film songs in the world along with some very rare archival value programmes. (It also broadcasts programmes like Jigayasa, Sehatnama and Sakhi Saheli that impart information).
Vividh Bharati now is celebrating its golden jubilee year from 3rd October 2007 to 3rd October 2008. 3rd October 2007 the whole day, special programmes were presented to mark the onset of the Golden jubilee. Thereafter the 3rd of every month special golden jubilee programmes are presented between 12 noon to 5.30 p.m. Names of some of the special programmes presented in the past few months are as follows: “Jubilee Jhankar”, a special programme with the sailors of INS Vikrant on board, “Pyar ki baatein pyar ke liye” presented by couples from media, “Cine Yatra ki Gawah Vividh Bharati” program spanning the personalities (of all genres) of the Hindi film industry, also a special programme was done in Jaisalmer Rajasthan with BSF and their families.
Vividh Bharati hopes to receive continuous love and support of its listeners and all the people associated with it in any way and it strives to serve better each day.